The Asus ZenFone series which consists of ZenFone 4, ZenFone 5 and ZenFone 6 is receiving overwhelming response in India. Taiwanese manufacturer Asus has claimed that it has sold 40,000 units of ZenFone smartphone series in 4 days. ZenFone series was exclusively released via online store Flipkart last week. Asus India is happy with the overwhelming response its ZenFone series has received in one of the largest cellphone market across the globe and they are optimistic about even better response in future.
“We are overwhelmed with the response received within just 4 days of the launch.” Said Peter Chang, Regional Head, South Asia and Country Manager, System Business Group, Asus India. “The reaction from the Indian masses has been astonishing owing to our partnership with Flipkart and our offline channels. Aesthetically crafted ZenFones have been successful to touch the heart of Indian tech lovers and we are affirmative that we are going to witness greater response in the near future.”
ZenFone smartphone series has two variants of the ZenFone 4 : 4-inch Asus ZenFone 4 A400CG model, sold at Rs. 5,999, and the 4.5-inch Asus ZenFone 4 A450CG, sold at Rs. 6,999. The 8 GB ZenFone 5 is being sold for Rs. 9,999, while the 16GB variant is sold at Rs. 12,999. Lastly, the ZenFone 6 with 16 GB inbuilt storage is sold at Rs. 16,999.
Asus ZenFone is equipped with Android 4.3 (Jelly Bean) which is upgradable to Android 4.4 (KitKat). ZenFone 6 has promising tech specs such as 2 GHz Dual Core Intel Atom Z2580, 2 GB RAM, 13 megapixel camera and 28 hours battery talk time capacity enough which gibes enough reasons to attract more people towards it at comparatively low price.
India is second largest market for cellphones with around 904.51 million subscribers. There is no wonder every tech giant is eager to cover more and more market share in India. While cellphones by foreign makers such as Apple, Blackbery, Nokia, LG, Samsung and HTC share a good market in India, they also have domestic rivals such as Micromax and Lava Mobile gaining more users by selling cellphones at lower prices. The race to gain more market is eventually befitting Indian consumers who are getting better cellphone configurations at better deals.