[mks_dropcap style=”square” size=”52″ bg_color=”#ff3b3e” txt_color=”#ffffff”]T[/mks_dropcap]here is no doubt that mobile internet traffic is increasing every moment. According to year 2014 statistics, more than half of online traffic came from mobile devices. It is projected that mobile traffic will reach over 24.3 exabytes by year 2019. (One exabyte = one billion gigabytes). If website owners are still not sure whether it is worth investing their time and money into making a mobile friendly website, then they are making a mistake and risk losing huge traffic running on mobile devices.
On several occasions, a potential visitor trying to browse a website may leave one website in favor of other due to problems faced in viewing a page which is not optimized for mobile devices. Search engines like Google and Bing prioritises webpages which are mobile-friendly in their search results. In order to make sure your site is mobile friendly, you can use online tools. Microsoft has also announced similar tool called Bing mobile friendliness test tool which will let you know if your site is optimized for smaller screens.
The Mobile Friendliness Test tool is yet another important step in our commitment to help site owners create mobile-friendly experiences.
How to use Bing Mobile Friendliness Test Tool?
To use Bing mobile friendliness test, head over to this page on Bing Webmasters and enter the URL of a website/page you want to test. After a few moments of analysing, the tool will tell you if the page is mobile friendly or not.
When evaluating a webpage for mobile friendliness, the following key factors are considered by Bing.
Viewport and Zoom control configuration
Width of page content
Readability of text on the page
Spacing of links and other elements on the page
Use of incompatible plug-ins
If Bing finds an issue with one or more factors, it will highlight them. Examining these failed factors will help you develop a better website which is optimized for mobile devices.